executive office space

Reasons Why Your Business Should Accept Credit Cards

Being a small business owner comes with a lot of challenges, but it is more than worth it in the end in order to be your own boss. There are a variety of different things that you have to contend with and worry about as a small business owner, but none of them are more important than how you will be paid by your customers. Many small business owners are just getting to the point where they will accept credit cards from their customers and for the most part they are happy to do it. Here are a few of the reasons why you need to accept credit cards at your business or office space.office space

The Sense of Spontaneity

One of the biggest reasons why you need to start accepting credit cards is that you can take advantage of a spontaneous purchase. Studies have shown that people are more apt to buy on the spur of a moment with a credit card than they are with cash or check. This means that you will be able to grow the sales that you have all by being able to accept a credit card as payment for your merchandise.

Convenience is Key

Another benefit of being able to accept credit cards from your customers is that it will allow you to offer them far more convenience. The more convenience that you can offer your customers, the more of a chance that they will come back time and time again. Having to tell customers that you can’t take their money can wreak havoc on your repeat business and it could make a big difference in the amount of sales that you get.

If you are in need of quality office space, then the team at Alexa’s Workspaces can help you out.

advertising campaign

Tips on Devising a Basic Advertising Campaign

The only way for a new small business to get the attention that they need to start growing is by advertising effectively. There are a variety of different methods that a person can use to advertise themselves adequately, which means you will have to decide which method is right for you. 

Once you decide which method you are going to use, you then need to develop a plan on how you are going to approach the situation. Here are a few tips to use when trying to devise an advertising plan for your business.

Research the Competition

office spaces ft lauderdaleOne of the first things that you have to do is to research your competition to see what they are doing and if it is working. The more you know about your competition and their advertising methods, the better equipped you will be to fine-tune your advertising methods. You need to assess what you can do to mimic and even top the methods used by your competition from their executive offices. 

You want to make sure that you do something in your advertising that sets you apart from your competition because this will allow you to start getting the brand recognition that you are looking for.

Stay Descriptive and Consistent

Another very important thing that you need to do when advertising your business is to stay consistent with the message you are trying to convey. You need to also be very descriptive about the products or services that you offer so that the public will be clear about what you do. The last thing that you want to do is confuse people about your business because this will usually result in them writing you off.

Know Your Audience

A strong advertising campaign will be created and ran with a clear sense of the demographic it is targeting. For example, if you are marketing a new smartphone app or a social media platform, you will want to make sure that your advertising is being targeted towards a younger generation that has a stronger appreciation for new technologies.

open office spaces ft lauderdaleDiversify Your Outlets

It can be hard if your small business is on a tight budget or has lots of overhead, but to the best of your ability, you should make sure that your advertising power is spread throughout as many platforms as possible. This means email, blogs, social media, and physical locations, such as billboards, if possible.

Power Up Your Business With Alexa’s Workspace

If you find yourself in need of executive or open office spaces in the Ft. Lauderdale area, then you need to call the team at Alexa’s Workspaces. We offer a range of fully-customizable and flexible workspaces to suit your specific needs. Call 954-745-5800 today and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.