reducing overhead costs

How to Save Time, Money, and Headaches by Reducing Your Company’s Overhead

Reducing overhead costs doesn’t have to mean massive layoffs or sacrificing significant company assets. There are numerous ways to reduce overhead costs by being creative and resourceful. However, some leaders have a clouded judgment due to overloaded budgets and underperforming teams.

It’s no wonder that overhead costs cause headaches. The bare essentials needed to start and run a business are often enough to make anyone lightheaded. In this day and age, there’s no excuse for ignorance or inactivity. Stop the bleeding on your budget sheet and tighten up your team up before your business is suddenly out of juice.

Even if you’re not exactly sure how to reduce overhead costs, there are a handful of steps you can take to begin exploring the possibility. In this post, we’ll explore how you can save money by reducing overhead costs for small businesses in unique ways, such as building better budgets, cutting unnecessary expenses, innovating wherever possible, and switching to a virtual office.

How to Reduce Overhead Costs in Business

Your Budget Is Your Best Friend

how to reduce overhead costs in businessWho are we kidding? There’s nothing fun about budgeting. Yet, the peace of mind you get when you’re on top of your financials will make you friendly enough to buddy up with everyone. 

Accounting for every dollar in your business gives you a clear picture of your burn rate and the overall health of your business. This information is invaluable to you. Embrace the power of budgeting and stay aware of how your money is moving.

Just Say No!

“No” is one of the most powerful words you have at your disposal in negotiations. Do you use the word “No” enough in your daily discussions with employees, partners, and customers? Dedicated owners will often bend over backward to prevent problems or minimize collateral damage, but by always eating the losses yourself, you cripple your company’s ability to grow and adjust to the market.

Sometimes you have to seem like the bad guy. Remind yourself that you’re doing the right thing for yourself and your business. If it doesn’t make dollars or contribute to the bottom line, it doesn’t make sense!

Trim the Fat

Part of being a leader is knowing what or who is essential to your operations. If a particular employee, partner, or asset is not pulling their weight in value, don’t hesitate to make the necessary cuts to keep the rest of your team on track. 

Stay Open to Innovation

Every year, a new technological breakthrough transforms the playing field of a predominant industry. Instead of reacting to the market and playing defense, stay open to new developments and attempt to lead the pack. As long as you aren’t betting the house on your nephew’s latest hunch, it’s usually a good idea to be among the early adopters in your field. A simple breakthrough could save you millions in costs or push you to the front of the pack in your industry.

how to reduce overhead costs in businessThe Power of Going Paperless 

It is surprising how much time and money some businesses still spend pushing papers around the office. If you’re looking for more breathing room in your budget, consider going digital and leave all those papers, folders, and filing cabinets in your nightmares.

Digging for Discounts

Sometimes cutting costs is nothing more than a grind. Don’t be afraid of getting your hands dirty by digging for deals from suppliers. Bartering and bargaining can lead to opportunities you didn’t even know were there. The more research you do, the larger your network and knowledgebase about your industry will grow.

Alleviate Your Headaches with These Overhead Solutions

Diminish any migraines stemming from overhead woes by utilizing these overhead solutions in combination with a flexible workspace or virtual office from Alexa’s Workspaces. Virtual offices provide you with the power of multiple locations, without the added costs, not to mention they offer first-class amenities. Call Alexa’s Workspaces at 954-745-5800 to reserve a space and start solving your overhead woes today. At Alexa’s Workspaces, we don’t have clients – only colleagues.

temporary office space

Setting Up a Temporary Office For Health Insurance Enrollment

November 1 starts enrollment for health insurance, and all businesses should know the added convenience that comes with setting up a temporary office for the employee health insurance enrollment process. 

According to insurance.com, “Before 2014, you could buy an individual health plan at any time of the year. But now, except for special circumstances, you can purchase individual coverage only during the period known as open enrollment.”

The Kaiser Family Foundation reports that “approximately 14.4 million people purchased their own health insurance through the individual insurance market as of the first quarter of 2018. These individuals may be self-employed, work as independent contractors or own small businesses; others may work part-time or seasonally. Whatever the reason, they lack access to a comprehensive, employer-based benefits package.”

You may want to consider offering a smooth and easy experience for your employees and contractors by utilizing a temporary office to manage the complicated enrollment process. This blog will cover setting up a temporary office and the benefits a firm can enjoy in terms of efficiency and cost-cutting when they employ this small business hack.

health insurance for small business ownersSetting Up A Temporary Office

Finding temporary office space in this day and age is not as difficult as it was in previous generations. Popular shared workspaces like WeWork and The Gathering Spot offer flexible office space rentals, and terms that range from short to long term. While it may be tough to secure elite executive office space in these open environments, the flexible office space might be ideal for an option for a month of administrative traffic.

Pros And Cons Of Temporary Office Space

Efficiency

Temporary offices will streamline the arduous process of enrollment. The detour from regular office or workspace will keep traffic flowing and emphasize the importance of this process.

Cost-Cutting

Instead of taking time, space and energy away from your company’s capital needs, you can find affordable open space in your area. Ultimately, cost-cutting measures can aid businesses in being able to offer health insurance benefits to grow and attract more competitive talent. You can also give employees hints on filling out their forms, possibly saving them (and you) money on health insurance obligations.

Small Business Control

As a small business, the benefits that you get from giving employees the temporary space to sort out enrollment is huge. Your Human Resources department can aid, guide and facilitate a smooth exchange of information between parties that are already familiar.

flexible office spaceOverall

Plans must cover certain benefits, but health coverage still varies, depending on how much of the costs are being paid. If you can afford to be there for your employees, then you should be. Walk them through the differences between bronze, silver, gold and platinum packages and advise with their best interest at heart. You will be making a long-term investment in your team’s human capital, fortifying your business and building morale and trust behind your leadership.

Ready To Learn More About Health Insurance For Small Business Owners?

At Alexa’s Workspaces, we concentrate on our clients’ needs, so they can concentrate on growing their business. If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs – look no further! 

Call 954-745-5800 today and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.

time management

Time Management 101: How To Create & Implement An Effective Schedule

Across industries and disciplines, one thing that separates the top producers from the rest of the field is time management. Whether you’re asking top professionals, artists, athletes or entrepreneurs, the secret to their success is often exceptional time management. Even if you’re not concerned with peak performance, time management is also a major key to cutting costs, building your network and maintaining your progress.

All that said, improving time management skills is easier said than done. No matter how well we may plan ahead, unforeseen circumstances can throw a wrench in our agendas. Time management masters are experienced in timing life’s curveballs and left hooks and leveraging them to their advantage. In this blog post, we’ll look at how to come up with and begin to activate a productivity-friendly schedule that is efficient, flexible and easy to implement.

Time Management Tips

Project Your Perfect Schedule

Before you can build an effective schedule, you have to have a vision of how to manage your time in your ideal lifestyle. That means you will have to consider all of your commitments to yourself and others, as well as future goals and responsibilities you would like to take on.

time management tipsNeed to make time for the gym or your significant other? Have a weekly commitment for your kickball team or family game night? Make a list of all the important events you want to squeeze into each day, week and month. Your tasks will quickly sort themselves into categories based on urgency and frequency.

Tool Up

There are hundreds of personal productivity apps available on your smartphone that can become an essential part of your time management system. Good old fashioned lists, calendars and alarms can also still help you build the basics of an effective schedule.

Whether you need a file-management app to get your digital workflow into manageable pieces, or a virtual assistant like Siri to help you quickly schedule and remember tasks, everything you need is at your fingertips.

Plan For The Best (And Worst)

The more time you invest in planning, the more control you have over your time each day. We all still have to accept that no matter how well we plan ahead, the universe has an infinite number of ways to rain on the occasional parade. Don’t let that discourage you from visualizing, strategizing and activating a solid plan.

Each part of your time management plan should come with contingency strategies that you can seamlessly transition to in case of an emergency. Basically, go ahead and plan that pretty picnic, but pack an umbrella just in case the weatherman has his head in the clouds.

Pace Yourself

One of the most important time management strategies is pacing. The tortoise and the hare already showed us the value of a steady pace. So what can you learn from marathoners about managing the precious seconds of each day?

time management skillsAccording to reports, Twitter founder Jack Dorsey is known for jogging six miles every morning. Not surprisingly, his patience also translates to his business endeavors. Besides founding one of society’s most influential social networks and becoming its CEO, he’s also found time to create future-facing utilities Cash App and Square. By taking a marathoner’s approach to business, Jack has been able to juggle multiple billion-dollar companies without veering off course.

Stay Consistent

Legend has it that it takes at least 21 days to make or break a habit. When learning how to manage time better, you will want to master the power of repetition in order to stay agile and flexible with your planning. Once you get in rhythm, a consistent schedule will make it much easier to add and remove items from your agenda.

Keep Evolving

The importance of time management doesn’t end after a month or even a year of consistent productivity. Keep pushing yourself, exploring your goals and remixing your schedule to make your dreams a reality.

Have Time To Discover More Hacks?

At Alexa’s Workspaces, we concentrate on our clients’ needs, so they can concentrate on growing their business. If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs – look no further!

Call 954-745-5800 today and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.

executive suites in south florida

Why Executive Office Suites in South Florida May Unlock Success for Your Firm

There are certain places where the façade can be more important than what actually lies inside. When we are young, we are taught that we should not judge a book by its cover, but the objective reality is that most people tend to make snap judgments on just about everything, and those first impressions are hard to shake. The first impression that a person has about your business and its office space can shape perception, either positively or negatively.  South Florida is a place where perception is king. This is readily apparent when you look at the way people dress and at the cars they drive. According to Forbes, even back in 2009, over 14 percent of cars sold in Florida are luxury vehicles and the highest concentration of these is in the southern part of the state. This is significant when you compare that data point to say, New York, where the median income is much higher and yet only 11 percent of vehicles are luxury items. 

Executive Office Suites Fort LauderdaleFirst Impressions Count

Why are we willing to spend a lot of extra money and effort in our outward appearance? Simply put, because when someone sees you, they make a series of assumptions about whether they find you trustworthy, professional, smart, etc. These all tend to be based on the outer shell they see, and that first impression can last a long time and you only have an instant to make it. When it comes to business and the way clients and potential customers view us, the same principle is at play.  You have probably heard the phrase “dress for success.” A private office space with the modern amenities of executive office suites in Fort Lauderdale is the equivalent of dressing your business for success. By looking the part, your firm can unlock the next level of success and new avenues of clientele.

Proximity to Other Businesses

Having an executive suite office in one of our buildings will put you in close proximity to other like-minded entrepreneurs and businesses potentially opening a new pool of clients.  By being in the same office building you are likely to establish a rapport with the other tenants, this alone could prove to be a great opportunity to bring in new clients and close more deals.

New or Old Clients Will Be Impressed

Office Space

By providing your customers with an aesthetically pleasing and luxurious space to do business, you will impress them every time. Just imagine, your client walks into a building with amazing executive office suites in a nice part of town, equipped with a receptionist that offers him or her a hot cup of coffee and then guides the client to a top-of-the-line conference room with you and your team. That is how the right office place may unlock success for your firm, by providing the right experience.

If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs – look no further! Call 954-745-5800 today and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.

home office

Four Ways to Know You’ve Outgrown Your Home Office

You have a great idea, or offer a sought-after service, and decide to go for it and start a business. What next? Well, your first step might be to set up a home office. If things go well and your business grows, you will soon find yourself limited by the space your home office offers. If you think you might be in that situation, here are four surefire ways to know it’s time to move on to the next arena and find yourself executive suites.

Meeting Clients and Giving a Good First Impression Counts

There comes a point in every business where you start to meet more and more clients. While having a base of operations at home can be fruitful at first (you’re saving money, after all), chances are it will not be the ideal place to hold meetings. Clients are not very likely to be impressed with meeting you at your residence. This is even more pronounced when you do not live alone, as having your spouse, children, or pets around may create an atmosphere that is not the professional and sharp image you want to portray.

Executive SuitesDistractions Start to Get the Better of You

Let’s face it, we are surrounded by time-wasters at home. Unless you are extremely well-disciplined, you may find yourself losing the thread of what you were doing. The urge to put Netflix as background noise may be overwhelming and, before you know it, you find yourself sucked into the plot and distracted away from your business goals. When you work from home, it is very easy to let your mind wander, especially when the task at hand is repetitive or boring. The more attention you need to pay to details, the more important it is to get out of your home office and have an environment designed for productivity.

You Need to Find Work-Life Balance

Working from home definitely has its perks. For example, you avoid the daily commute saving you time to devote to other things, albeit that time tends to end up in distraction. The downfall of working from the house. as opposed to executive office suites, is that you never disconnect. When your home is also your place of work, it’s hard to cut the mental cord and allow yourself “me-time.” Having a place devoted to productivity will improve your work-life balance, allowing you to leave work at work.

Executive Office SuitesYou’ve Brought on Employees

When you start your business, it might be just you. This makes working from your home office convenient and cost-effective. As your business grows, you’ll probably hire employees who will need some kind of workspace. Not every employee is going to want to work out of your residence. Setting up a convenient and professional office environment, such as executive suites, gives you and your team the space and resources you need to get work done.

If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs, look no further! Call 954-745-5800 today and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.

executive office suites

What are Executive Office Suites and How Do They Compare to Other Office Rentals?

There are several models of workspaces and they are all quite different from each other. When you rent a regular office, you are often stuck with whatever the space brings. And let’s say you want to rent the office for just a month or even a week, chances are that’s not financially feasible. The traditional office space tends to get better pricing if you lease for a long period. That situation may work out for your company if you have several employees, a stable business model, and you are sure that you will still need the same amount of office space give or take in the next few years.  

The amenities or extras of the office are paid for separately (phone lines, furnishing, and so on).  If you are a smaller business, chances are that the longer lease times and square footage will add more pressure rather than the flexibility that small businesses need. Fortunately, there’s another option – executive office suites.

Corporate Office SuitesExecutive Office Suites

An executive office suite offers a lot of flexibility and often at a fraction of the cost of a regular office rental space. They tend to offer less square footage for your actual office; however, they provide you with a shared set of amenities like a lobby, conference or meeting room, and other common areas. This allows you to focus on your business and forget about the office, as it is maintained through a shared service.

An executive office space allows you to create a very positive first impression on any client.

Having a small business, it is unlikely that you would want to allocate a budget for a beautiful building showcasing a well-designed and fully furnished lobby with a receptionist ready to greet the client and direct them to the meeting room of your choice. But with corporate office suites, this is exactly what you get – the feel of a very large company, the amenities and comforts of a luxurious office, all without the exorbitant costs. These common areas are shared with the rest of the tenants and, as such, the price is divided among all, making it affordable and flexible. When you are done using the conference room someone else can use it and you can go back to your personal space.

Executive Office SpaceSay you work out of your home, but have a series of meetings coming up for the following week. You could choose to meet the client at a coffee shop, or perhaps at their office, but you probably would want to leave your home out of the equation. Although Starbucks is a popular meeting place, it does not do much for your credibility. You can then rent an executive office suite for a week, get your meetings done and then go back to working from your home.  The flexibility that executive office spaces can give you is unparalleled.

Need a First Class Office Space? Call Alexa’s Workspaces

If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs – look no further! Contact Alexa’s Workspaces today at 954-745-5800 and see why we don’t have clients – only colleagues.

working remotely

Working Anywhere: How to Keep a Professional Appearance When Working Remotely

Working remotely is becoming the new norm in the business world. As the global economy expands, the workforce is taking advantage of technological innovations to provide employment solutions that work for employers, employees, and consumers. Working remotely, however, comes with challenges, especially when it comes to a professional appearance. At Alexa’s Workspaces, we’re experts in the world of virtual offices and remote employees. Here’s Alexa’s helpful guide to working anywhere: keeping a professional appearance when working remotely.

Look the Part

When it comes to working remotely, one of the biggest perks is the dress code (or lack thereof). While working from home is a great option, that doesn’t mean you should present yourself as a work-from-home professional to clients. If you are working remotely – perhaps through a virtual office – you likely will be fine dressing casual. But, if you need to meet with clients through online video chat services, make sure you have something fancier lying around. In fact, beyond merely having a blazer lying on the coffee table (just in case), dressing for success is the best way to put yourself into a winning mindset. After all, you need to dress for the job you want, right?

remote workGet Into a “Working” Mindset

Just like the casual dress code, working from home often gives employees a casual mindset. This removes a sense of purpose and may make accomplishing tasks more difficult. Working remotely requires a separation from personal and professional lives. This includes creating a space specifically designed for working. By removing the clutter of your “after-work life“, you set yourself up for a more productive nine-to-five.

Have the Best Technology

Working remotely through a virtual office doesn’t mean you don’t offer the same services of brick-and-mortar locations. On the contrary, working remotely gives you the freedom to adapt your schedule to fit the needs of your clientele. But to not only compete with but also beat these larger brands, you need the best technology on your side. Fortunately, cloud-based technologies make the latest software not only easily accessible and affordable, but also readily available across all of your remote workforces.

Get a Virtual Office to Increase Your Visibility

Working remotely has its benefits, but that doesn’t mean your business shouldn’t have a centralized location. For many brands, however, affording an expensive headquarters is a pipe-dream. For these businesses, virtual offices are an excellent option.

working remotely professionalVirtual offices provide many of the advantages of a brick-and-mortar location, but without the massive overhead or any of the hassle associated with traditional office buildings. Virtual offices provide a business address in a prestigious area at an exceptionally low cost, such as downtown Fort Lauderdale. Not only that, but virtual offices offer professional (and personalized) call answering and secretarial services, including domestic and international mail handling, courier services, translations, and even notary services.

Call Alexa’s Workspaces Today

At Alexa’s Workspaces, we concentrate on our clients’ needs, so they can focus on growing their businesses. We offer virtual offices which can boost your company’s presence and reach for minimal costs! We also provide exceptional executive suites, boasting first-class amenities from our central Fort Lauderdale location. Call Alexa today at 954-745-5800 and take the first step towards a brighter future for your business.

prime business address

Why Having a Prime Business Address is Crucial to Your Firm’s Success

Virtual offices provide businesses of all shapes and sizes with an impressive array of services and benefits. This is especially true for law firms. For law firms looking to expand their reach and attract new clients, a virtual office makes a lot of sense. One of the best reasons a firm should consider a virtual office is because of the benefits that an excellent business location provides. Here is why having a prime business address is crucial to your firm’s success.

Firms Can Charge Higher Rates for Services

Having a prestigious location listed as your law firm’s business address offers a wealth of opportunities. First and foremost, that prime location can significantly increase the value of your services, as well as the potential rates you can charge. Being based in a part of a city where rents or real estate prices may be lower may allow a law firm to land a larger space, but because of the location, it may not attract the exact clientele the firm was targeting.

prime business services addressHaving a prestigious location, such as in the heart of Downtown Fort Lauderdale for instance, a law firm can attract a much wider range of potential clients. This is because a prominent business address gives the firm a greater sense of authority and trustworthiness to potential clients. After all, they aren’t in some odd, off-the-beaten-path location – they’re in the heart of the city!

Boost in Credibility

Part of the reason why firms can charge a premium rate when having a premium location is that a prestigious business location provides an instant air of credibility to the practice. When a potential client researches law firms, they need to consider several things before setting up an initial consultation. One of these is the location of the firm. Being ideally situated in a great location and in easy commuting distance is enough to provide a credibility boost that can bring new clients through the door.

Ease of Access for Clients

Not only that, but having an impressive, centralized business address can make it easier to arrange meetings with clients or potential clients.  One of the great benefits of virtual offices is that you have the option of renting out an office or meeting space when needed. This can allow a firm to schedule dates around their client’s needs and meet with them in an impressive office that is easy to reach by various modes of transportation. Alexa’s Workspaces is within walking distance of the Brightline, and a few minutes’ drive from I-95, I-595, US-1, and the Tri-Rail.

business addressGet a Prestigious Location and Amazing Support with Alexa’s Workspaces

Alexa’s Workspaces provides law firms with the opportunity to expand their reach at a minimal cost. At Alexa’s Workspaces, we concentrate on our clients’ needs, so they can concentrate on growing their business. For just $179 a month, our virtual offices provide you with the power of multiple locations without the added costs! Virtual offices are available on a month-to-month basis with no set-up fees. Just sign up and you’re ready to go!  Call us today at (954) 745-5800 and take your first step towards a brighter future for your law firm!

starting your own business

Five Tips for Starting Your Own Business

Starting a new business may seem daunting, especially at the start of a new year. Fortunately, it doesn’t have to be. If you take the time and do everything right, you’ll have every chance of success. So are you tired of your old life and job? It’s a new year – time to say hello to a new you! Here are five tips for starting your own business.

Stop Hesitating and Take a Chance on You

One of the biggest reasons people don’t go into business for themselves is that they are too afraid to step out of their comfort zone. Seemingly everyone has an entrepreneurial streak within themselves. That vast majority, however, never take that first step, as they are too afraid of failing. There is a near unlimited amount of excuses to choose from.

Becoming your own boss can be intimidating, if not downright scary. Excuses, however, are only going to prevent you from succeeding. If you really dream to start your own business, the first thing you need to do is address the reasons why you fear you may fail. By finding solutions to your nagging doubts and problems, you cast aside the hesitation and can make the leap into business ownership.

Don’t Just Sell – Be the Solution

Many individuals entering into business for the first time trying to come up with an idea of what they can sell. This, however, isn’t the right mindset to have. If you want your business to thrive, you need to become the solution to people’s problems. If you are seeking to fill a gap in the market and be the fix to other’s problems, it is much easier to build a customer base than by simply selling products.

Make Sure You Do Your Research

When starting a business, sure there is a sense that you’ll need to take a “leap of faith”. While this is certainly true in some respects, you should never take a blind leap. Always do your research first. If you are considering opening your own business, you need to become an expert on the industry you are looking to break into, as well as the products and services you will offer. You need to keep up to date on the latest trends and know exactly what your competitors are up to at all times.

Be Professional in Everything You Do

If you want to be successful in business, you need to be professional. When many think of “being professional” they conjure images of sharp suits and freshly-polished shoes. While those certainly help, giving a true sense of professionalism to potential clients is much more down to earth. Start by having a professional-looking business card, for example. Set up a dedicated email address for your business. Have a professional call-answering service. And most importantly, treat everyone in a courteous, professional manner.

Find the Perfect Sized Space for Your Business Needs

Executive Suites

When starting a business, one of the first things you need to think about is where will your business be located. If you are looking for a professional appearance, an executive suite may be perfect to suit your business’ needs. Executive suites are shared office space which can be tailored to suit the needs of practically any size business. Executive suites offer a whole host of professional services which are usually only available to the largest companies, including:

    • Conference rooms
    • 24/7 office access
    • Dedicated phone and fax lines
    • Professional and personalized call answering and forwarding
    • Security
    • Parking for you and your clientele

If you are considering leasing a first-class executive suite for your small business in South Florida, take a look at the impressive amenities offered by Alexa’s Workspaces.

Virtual Offices

For smaller businesses, or for those looking to enter into a market where they may not live, virtual offices are an excellent option.  Virtual offices allow business owners the ability to work from anywhere in the world while maintaining a physical presence at a prestigious location. Having a virtual office gives you all the benefits of a professional office and staff, without the overhead and headaches of having to run your headquarters yourself. Just some of the benefits of choosing a virtual office include:

    • Professional and personalized call answering and forwarding
    • Clerical assistance
    • Handling of mail (both domestic and international)
    • A dedicated local phone number
    • A “brick and mortar” address for Google My Business purposes
    • Notary services
    • Meeting room booking by the hour
    • Translation services
    • Courier services

Looking to Start a Business in Fort Lauderdale? Give Alexa’s Workspaces a Call Today!

If you are looking for first-class amenities, as well as a fully-customizable and flexible space to suit your specific needs – look no further! At Alexa’s Workspaces, we concentrate on our clients’ needs, so they can concentrate on growing their business. Our virtual offices provide you with the power of multiple locations, without the added costs! Virtual offices are available on a month-to-month basis, with no set-up fees – just sign up and you’re ready to go!  Call us today at 954-745-5800 and take your first step towards a brighter future.

Looking For A Virtual Office

Summer Ideas For Small Businesses

 

For some business, summer is the busiest time of the year. For others, however, the summer months mean a lull in client traffic, and a good time to do some yearly business housekeeping.

What can you do when business is slow to maintain an edge on your competitors? Many business owners take this time to update their social media with a fresh new look or re-brand an aspect of their company, or develop a new marketing approach geared towards summer months. Below are some popular ways to “summerize” your business efforts.

  • Post pictures of your clients enjoying the summer weather. This is especially useful if your business is associated with the outdoors, such as a sporting goods store or a travel agency. You can even share these pictures again on cold days to increase appeal for your company and have clients making plans to visiting you in the summer.
  • Social media is an excellent avenue for generating new clients and increased revenue for your organization. Take advantage of the extra time as a business owner to explore new social networks and expand your company’s fan base. Take the time to change all your profile pictures to seasonal summer ones to maintain a fresh image of the organization. Upgrade all your social media visuals to reflect your brand in the summer too.
  • Devise ways to increase client involvement with your company. Add buttons to your websites that allow for newsletter subscription, or add social media buttons on the sidebar to allow your clients to follow you on Facebook and Twitter. You can also offer perks to new subscribers such as free recipes from your cook book, or free monthly articles delivered to their inbox.
  • Take advantage of Yelp and other customer review-driven sites to draw in customers when business is slow. Offering one-time discounts or “check-in specials” is very appealing to new clients and might encourage some individuals to try your products or services for the first time. You can also offer discounts or free appetizers if customers write a review on the spot.
  • Businesses can also hold raffles or contests that draw clientele for the summer and encourage them to participate in events that give the company more exposure. Any time you engage the community in your company’s events, you gain a new audience and increase your company’s visibility in the community.

However you decide to revamp your company’s brand this summer, it should be exciting, fresh, and relevant. It is important to envision what your clients would like to see on social media so you can engage them in the most effective way possible.