One of the most important things to a new small business is getting the exposure they need to take them to the next level. Although engaging in social media is a great way to increase your presence on the internet, there is so much more you can do from your office space to get more exposure.
Many small business owners try in vain to get the attention of their local media, whether it is the newspaper or a local television station. It seems like every time you turn on the television that there is a news story on a small business in the area and many business owners do not know how to break through onto a worldwide stage. The following are a few tips on how to get the media exposure that you want for your small business.
Consider Other Avenues
If you have tried and tried to get attention from your local media outlets with no success, it may be time to reevaluate the avenues you are pursuing with your efforts. Many small business owners fail to realize how much of an effect blog can have on their overall exposure to the masses. A blog is a great way to give insight inside life in your small office space and to let prospective customers know why your business is the right fit for them.
What’s in The News?
Another thing for you to keep in mind when trying to get media exposure is to assess what is going on in the news and see if your business has any expertise it can offer to the news outlets. If there is a story pertaining to the industry you work in, you should call the media outlets and let them know that you are there just in case they need your expertise. You can also try to seek out specific journalists that specialize in areas your business is concerned with.
Get Involved in Local Events
Keep your eyes and ears peeled for local events that are sure to attract media attention, as involving your business in these can help get it exposure. For example, you might sign up as a speaker for an industry event or convention, or you might volunteer your staff for a charity event or a fundraiser.
If you want an extra chance to be noticed, let your team brandish your company colors, and consider making a formal announcement – such as one through a press release – to make your attendance known. You could even host your own local events to generate even more focus for your brand. Many news websites offer free events calendars or free listings of resources. Get any special events or information on these listings and bring your business there.
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If you are looking for shared office space in the Fort Lauderdale area to base your operations out of, then look no further than Alexa’s Workspaces. We have the space that you need at the price you can afford. Call us at 954-745-5800 today.