media exposure

Tips on Getting Your Business Media Exposure

One of the most important things to a new small business is getting the exposure they need to take them to the next level. Although engaging in social media is a great way to increase your presence on the internet, there is so much more you can do from your office space to get more exposure. 

Many small business owners try in vain to get the attention of their local media, whether it is the newspaper or a local television station. It seems like every time you turn on the television that there is a news story on a small business in the area and many business owners do not know how to break through onto a worldwide stage. The following are a few tips on how to get the media exposure that you want for your small business.

 office spaces ft lauderdaleConsider Other Avenues

If you have tried and tried to get attention from your local media outlets with no success, it may be time to reevaluate the avenues you are pursuing with your efforts. Many small business owners fail to realize how much of an effect blog can have on their overall exposure to the masses. A blog is a great way to give insight inside life in your small office space and to let prospective customers know why your business is the right fit for them. 

What’s in The News?

Another thing for you to keep in mind when trying to get media exposure is to assess what is going on in the news and see if your business has any expertise it can offer to the news outlets. If there is a story pertaining to the industry you work in, you should call the media outlets and let them know that you are there just in case they need your expertise. You can also try to seek out specific journalists that specialize in areas your business is concerned with.

Get Involved in Local Events

Keep your eyes and ears peeled for local events that are sure to attract media attention, as involving your business in these can help get it exposure. For example, you might sign up as a speaker for an industry event or convention, or you might volunteer your staff for a charity event or a fundraiser.

shared office space ft lauderdaleIf you want an extra chance to be noticed, let your team brandish your company colors, and consider making a formal announcement – such as one through a press release – to make your attendance known. You could even host your own local events to generate even more focus for your brand. Many news websites offer free events calendars or free listings of resources. Get any special events or information on these listings and bring your business there.

Need an Affordable Office Space for Your Small Business? Call Alexa’s Workspaces Today 

If you are looking for shared office space in the Fort Lauderdale area to base your operations out of, then look no further than Alexa’s Workspaces. We have the space that you need at the price you can afford. Call us at 954-745-5800 today.

Renting A Small Office Space

Tips on Website Content for Your Small Business

One of the most important things in a successful small business is great advertising and marketing, which can be accomplished by having a website for your business. Having a website is only half of the battle because for the website to get the attention that you want, you need to keep the content on the page up to date and fresh. Most search engines award top spots on their search pages to the websites that have up to date content and valuable information posted on their sites. The following are a few tips you can implement in your small office space to help you produce valuable content for your website or space

Get Personal

One of the most helpful tips when it comes to writing valuable content for your blog is to not be afraid to share personal stories with your audience because they are anxious to relate to you as a person and not just a company. Using personal experiences that can tie back into your business can be a very powerful weapon when it comes to gaining more customers. You need to realize that trying to sell your service or goods doesn’t always have to involve a sales pitch because being personal can go a long way when it comes to getting ahead with a customer.

Get Fun

Another important tip to consider when trying coming up valuable content is that you can post funny and fun things on your page for your customers to see and enjoy. If there is a funny story going around your small office space, then share it and see what kind of reaction its can garner. Be sure to avoid being crass or posting anything offensive because the fastest way to lose customers is by offending them.

If you are looking for a quality small office space, then look no further than Alexa’s Workspaces. We have the amenities that you want at the price you can live with.