Freelancing: How to Differentiate Your Solo Business from the Pack

In the world of freelancing, it’s hard to stand out from all the competition. Fortunately, there are proactive steps you can take to boost your brand. Here’s everything you need to know about freelancing and how to differentiate your solo business from the pack.

Have a Strong Online Brand

In the world of freelancing, your online presence is everything. With countless throngs of freelancers in every facet and industry, your online brand helps you stand out from the rest. When a potential client is seeking out a freelancer, one of the first things they are going to look for is a sampling of your work, and what they can expect from a freelancer.

Having a strong online brand means having a professional website full of previous work, blogs and testimonials. If you want to be taken seriously by the biggest brands, you need to give off the impression of being both professional and expert. A high-quality site offering everything a potential client needs to make an informed decision is just that.

Have a Strong Portfolio

Working for yourself requires the ability to adapt to any number of challenges. When a potential client is researching freelancers, they need to understand what you offer and whether it fits their needs.

Having a strong portfolio on display for clients is a great way to differentiate yourself from the pack. Far too many solo professionals fail to take simple proactive steps to land the clients they need. If you are looking to attract new clients, an easily accessible portfolio full of professional work people are looking for is the key to your success.

Be Easy to Work With

It may sound simple, but being easy to work with goes a long way in setting yourself out from the pack. When working as a freelancer, it is easy to become enamored with your work. Don’t fall into this trap. While you are likely very good at what you do, always remember that you aren’t writing, designing, or whatever for yourself – you are doing it for your client. Don’t fall in love with your work and refuse to budge on criticism. By being easy to work with and making the changes they see fit, you are showcasing your professionalism and inviting future work.

Have a Professional Business

Sure, working as a freelancer usually means working from home. But that doesn’t mean you can’t have a professional appearance to your brand. Beyond a strong website and portfolio, a professional business address is an excellent way to set yourself apart. Virtual offices are an easy and affordable way to have a prestigious business address for your freelance business. Instead of listing a home address, having a business location shows potential clients that you take your job seriously, and that they also should take you seriously.

freelance portfolioHaving a virtual office also gives you the power of a dedicated team to handle all your mail, provide professional and personalized call answering and forwarding, as well as clerical and notary services – something other work-from-home freelancers can’t match. If you want to stand out, a virtual office is your best bet.

Contact Alexa’s Workspaces Today

At Alexa’s Workspaces, we concentrate on the needs of our clients so they can fully concentrate on growing their brands. Our virtual offices provide you with the impressive business presence you need to stand out from all the other freelancers. Our virtual offices are extremely affordable for all budgets and are available on a month-to-month basis with no setup fees. Just sign up and you’re ready to go!  Call us today at 954-745-5800 and take your first step in boosting your freelance brand.

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