crowdfunding for small business

How to Get Crowd Funding for Your Small Business

Generally, when a new small business feels like they are ready to take their business to the next level they will need a good deal of capital to make this happen. In most cases, a new small business will lack this capital and will have to apply for a small business loan, which is not a very easy thing to get. Lenders will take a variety of factors into consideration when deciding whether to loan you money:

  • Your industry
  • Debt accrued
  • Cash flow
  • Available assets

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With these varying factors, these lenders are often quick to reject bids. Fortunately, one of the biggest trends with new small businesses these days is crowdfunding, which is a process that allows you to pitch your idea to many people via the internet and seeing if they want to invest in your business. Here are a few tips on how to get crowdfunding for your business from the comfort of your private executive offices.

Be Honest with Your Audience

The first thing you need to consider when writing your pitch for the crowdfunding website is that you need to be honest with your audience because most people connect with a struggling small business owner. If you have tried to get funding through bank loans, but have been denied, be sure to tell your audience this because it adds a more human element to your story. In most cases, the story that you present to your audience is the very thing that makes them want to donate to your business.

Focus on Your Investors

It may sound counterintuitive, but while your goal in crowdfunding is to raise funding for yourself, the more you can focus on what is in it for your backers or investors, the more likely you are to raise the funds you’re looking for.

In rewards crowdfunding, make sure you develop truly compelling and relevant rewards for your backers that tie into your story. As a rule of thumb, simply ask yourself, “Would I go through the trouble to buy this reward myself?” Also, think about what is truly unique to offer.

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Make Use of Your Time

Most crowdfunding websites only allow you to post your pitch for a certain amount of time, so you need to make good use of this time. This means that you need to heavily promote your campaign on both social media and other media outlets, basically whatever it takes to get the word out about your campaign from your private offices. The more attention you garner for your campaign, the more money you can possibly get for your business.

Let Alexa’s Workspaces Provide Space for Your Small Business

The executive offices at Alexa’s Workspaces can provide you with the launching pad you need for your business. We have great amenities that can help you work more efficiently and be more productive. Contact us today at 954-745-5800 to reserve a space and see why, at Alexa’s Workspaces, we don’t have clients – only colleagues.

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