Website visitors have a limited amount of time to become engaged in your website. If your company’s message isn’t clear or resonate with the client, they may lose interest and move on to another company’s site that seems more inviting. Knowing a little consumer psychology might give you an edge over the competition when attracting new clients and retaining already existing ones. Below are some tips to help strengthen your connection with your website visitors.
Tell a story. Depending on what type of company you have, you might want to have a page featuring the history of your company or some personal information associated with your business. Are you using your grandmother’s secret recipe for your best selling cookies? Did you go into the travel business because of an inspiring trip you took during high school? Any information customers can relate to helps the client become more engaged and emotionally connected to your brand.
Complete product descriptions with success stories. Clients like to visit a company’s website to get more information about a product or service. In addition to a detailed and informative description, you might also want to add success stories suggesting how a product has successfully enhanced a person’s life. Consumers like to see how products or services will benefit them in the long run, especially if the customer is making a significant investment.
Replace your About Us page with a more personalized description. A company’s website usually features an About Us page letting the customer know a little background information on the company. One way to instantly appeal to your customer’s emotional connection to your organization is to give this page an element of human interest by calling it Our Story and elaborating on the company’s history, the people behind the company, or the inspiration behind the company’s purpose.
By entertaining your customers with stories that engage them and help create an interest in your products or services, customers are more likely to return and tell others about your organization.